Creative Agency: Publicis Toronto -

Publicis Toronto created three great spots to bring awareness to the dangers of bullying, and to encourage kids to call Kids Help Phone if they’re struggling with the issue. The spots were so successful that KHP needed to encourage kids to call about anything, not just bullying. We helped change this message, complete with broadcast editing, and television distribution. This spot was so successful that they used it as their main promotional advertisement for both the 2010 and 2011 Walk for Kids Help Phone, in French and English.

The spot played across the country and on many different platforms. We needed to adapt the spot for different media. The third example is an adaptation we completed for Cineplex theaters. An adaptation from television to cinema seems easy enough, however, with an adjusted frame size, length, and end frame, Kids Help Phone needed an experienced company to help them meet these requirements. This is just one example of how we helped KHP leverage the spot.